Download ☆ Winning the Story Wars By Jonah Sachs – Writerscompany.co.uk

This book is great The first half of this book is about the concept of storytelling using his unique formula, building a memorable brand and how you can avoid sabotaging your story with learning what The Five Deadly Sins of story telling are The next half of the book is so meaningful in the approach to jumping from what Jonah calls inadequacy marketing, to Empowerment Marketing This one BIG idea, is worth the price of this book alone When I read that I changed our video sales letter scr This book is great The first half of this book is about the concept of storytelling using his unique formula, building a memorable brand and how you can avoid sabotaging your story with le Winning the Story Wars is an Impressive book Its a book about branding and marketing Arthur Jonah Sachs explains about how a Story plays important role in marketing In old day humans are always obsessed with stories We share our thoughts or information using storytelling In those days leaders or mentors used to share ideas and in Digitorial world we call them as Marketers In this Digitorial era marketers uses social media, Television and internet for branding and marketing their products Winning the Story Wars is an Impressive book Its a book about branding and marketing Arthur Jonah Sachs explains about how a Story plays important role in marketing In old day humans are always obsessed with stories We share our thoughts or information using storytelling In those days leaders or mentors used to share ideas and in Digitorial world we call them as Marketer I think this book is going to really rock my world I just listened in to a webinar yesterday given by the author, and based on that, I m pretty sure the book which I m only about 20 pages into is going to be incredibly informative, useful, and uplifting Will report back The Author s description of how humans relate to stories felt so true it was as if he was reminding me of information that I had forgotten rather than trying to teach new material Extrapolating that into the world of marketing was very eye opening. Trying To Get Your Message Heard Build An Iconic Brand Welcome To The Battlefield.The Story Wars Are All Around Us They Are The Struggle To Be Heard In A World Of Media Noise And Clamor Today, Most Brand Messages And Mass Appeals For Causes Are Drowned Out Before They Even Reach Us But A Few Consistently Break Through The Din, Using The Only Tool That Has Ever Moved Minds And Changed Behavior Great Stories.With Insights From Mythology, Advertising History, Evolutionary Biology, And Psychology, Viral Storyteller And Advertising Expert Jonah Sachs Takes Readers Into A Fascinating World Of Seemingly Insurmountable Challenges And Enormous Opportunity You Ll Discover How Social Media Tools Are Driving A Return To The Oral Tradition, In Which Stories That Matter Rise Above The Fray Marketers Have Become Today S Mythmakers, Providing Society With Explanation, Meaning, And Ritual Memorable Stories Based On Timeless Themes Build Legions Of Eager Evangelists Marketers And Audiences Can Work Together To Create Deeper Meaning And Stronger Partnerships In Building A Better World Brands Like Old Spice, The Story Of Stuff, Nike, The Tea Party, And Occupy Wall Street Created And Sustained Massive Viral Buzz Winning The Story Wars Is A Call To Arms For Business Communicators To Cast Aside Broken Traditions And Join A Revolution To Build The Iconic Brands Of The Future It Puts Marketers In The Role Of Heroes With A Chance To Transform Not Just Their Craft But The Enterprises They Represent After All, Success In The Story Wars Doesn T Come Just From Telling Great Stories, But From Learning To Live Them. This book had much promise, and did partially deliver on the promise There were some very good points about the art of story telling, and myth, and I think that Jonah started well I like the concept of the book and, in many ways, he was very smart to focus on the art of story telling through marketing messages These now dominate our world Shorter messages have dominated our world, and we have forgotten the art of writing, reading, th The irony of this book or I suppose hypocrisy might work too is he preaches his myth or stories that he believes, and uses that as examples His stories are of course the typical left wing chicken little stuff Of course, Glenn B Strong start to this book Great concepts Liked the principles as well as the chapter on sins marketers are committing Thought the tie in for business could have been a little stronger. Although a few years old, this is the best text on marketing that I ve read It does the usual things summarizes the history of marketing, gives examples of the best and worst marketing campaigns up to the book s publication date, and provides a guide for how to make your own marketing better But this is a different sort of marketing book, too It doesn t just tell you how to use marketing to persuade people to buy stuff It is, really, a book about empowerment marketing It comes from a persp Although a few years old, this is the best text on marketing that I ve read It does the usual things summarizes the history of marketing, gives examples of the best and worst marketing campaigns up to the book s publication date, and provides a guide for how to make your own marketing better But this is a different sort of marketing book, too It doesn t just tell you how to use marketing to persuade people to buy stuff It is, really, a book about empowerment marketing It comes from a perspective of looking at marketing as somethingthan just persuasion, instead as a force that shapes our cultural mythology Storytelling has come to be something of a buzzword in marketing, but this is the best description of what that actua Sachs wrote a marketing book with a twist He offers a compelling story for marketers to change their marketing tactics from treating them as passive consumers, to empowered doers who act as brand heroes for your company.Sachs argues that by combining story and myth we can create truly revolutionary ad campaigns that move people towards action In order to this the company should follow John Powers three rules to marketing tell the truth, be interesting, and live the truth in other words, pract Sachs wrote a marketing book with a twist He offers a compelling story for marketers to change their marketing tactics from treating them as passive consumers, to empowered doers who act as brand heroes for your company.Sachs argues that by combining story and myth we can create truly revolutionary ad campaigns that move people Winning the Story Wars


About the Author: Jonah Sachs

Is a well-known author, some of his books are a fascination for readers like in the Winning the Story Wars book, this is one of the most wanted Jonah Sachs author readers around the world.


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